
You Can't A/B Test Your Way Out of a Bad Offer
You changed the button color. You rewrote the CTA. You moved the top link down and the second link up. Clicks went up slightly and sales did not move at all. That is not a page problem, it is an offer problem, and no amount of optimizing will fix it. Here is how to tell the two apart in about ten minutes, and what to do once you know which one you have.



















